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Melko Styles: Embrace Unique Fashion and Cultural Fusion
Client:
- Melko
Industry:
- Fashion and Craftsmanship
Services Provided:
- Website Redesign
- UX Design
- Shopify Performance Enhancement
- On-Page SEO
Technology Stack:
- Shopify
- Klaviyo
Agency:
- MS Web Designer
Overview
Guido Melo and Amy Bialkower is a Brazilian-Australian duo that started Melko. The company offers a blend of different cultural influences and a reliable platform for crafters and artists worldwide. Melko’s mission has always been to connect with profoundly talented artisans and designers to provide numerous crafted products to the world. To make their mission stronger than ever, the company contacted MS Web Designer to improve their digital presence and transform their Shopify store. They also wanted to improve the customer experience for B2B and B2C customers.
The Challenges
Melko was mainly facing problems with their Shopify store redesign to serve their B2B and B2C customers effectively. Since the company wanted to serve both the customer segments, it was necessary to come up with a viable solution. Hence, the goals included:
- Create a consistent brand story.
- Make the store easy to use and engaging.
- Simplify the buying process for all customer segments.
Our Strategic Approach
Melko’s requirements were clear. Hence, MS Web Designer had to come up with a tailored approach. MSW used a strategy that focused on:
Customized Shopify Redesign: Tailored the design to resonate with brand values. Also, improved visual appeal and user interface for a memorable shopping experience.
Technology Used
Melko’s Shopify store redesign project was finished using the following technologies:
- E-commerce Platform: Shopify
- Email Marketing and Automation: Klaviyo
Client Testimonial
" MS Web Designer is a reliable and professional agency. I am 100% confident that anyone working with them will get an incredible and awesome job done! All the work was done on time and perfectly with the instructions provided. "
Conclusion
With extensive knowledge and expertise, the collaboration between Melko and MS Web Designer was successfully completed. The new Melko’s Shopify store aligned with the brand identity and improved the customer shopping experience. MS Web Designer used its expertise to create an effective digital solution for Melko that was both functionally efficient and aesthetically pleasing. For more information on how we can transform your business, contact us!
